Copywriting

I’m reading my way through the new (4th) edition of Robert Bly’s classic The Copywriter’s Handbook. On pages 33–36, Bly offers “38 Model Headlines for Your ‘Swipe File.’” Here are some headlines ideas that came to mind, all geared to an Anglican context (due to my work at AnglicanCompass.com). Why are Anglicans so angry? How do I use the Book of Common Prayer? How can I become an Anglican? What do Anglicans believe? Why “Clarity & Charity” is the best way forward for the Church in a pluralistic age Announcing an ancient way to reclaim your days and years for God Don’t become an Anglican! You can now do the Daily Office with just this booklet and a Bible The 5 Anglican books you should own NOW Using the BCP—Once difficult, now easy A feast for the senses: The richness of Anglican worship “I was about to give up on the Church when I was introduced to the Anglican tradition” FREE booklet helps you pray How to avoid the biggest mistakes you can make when visiting an Anglican church The WORST Article in the Thirty-Nine Articles. Hint: It’s NOT what you think! Anglican clergy’s best-kept secret We’re looking for people who want to leave Anglicanism better than they found it It’s never too late to start doing the Daily Office Sick of iChurch and McChurch? Give Anglicanism a try Will your church pass the Word & Sacrament test? 3 reasons why you should NOT become an Anglican Christian Why most people leave the Church—and what you can do about it Crazy as it sounds, the Daily Office could save your marriage 5 reasons why written prayers are better than extemporaneous prayers 7 questions to ask when you visit an Anglican church Now you can create a personalized discipleship plan—for FREE Where’s #27? Read the title for this piece. ...